FLUID BY PICKYOURTRAIL

Mobile/Web

Mobile/Web

Seat & Meal Selection

Flights Seat & Meal Selection

Enterprise travel booking platform

Role : Single POC - Senior/Product Designer

UX Design

UI Design

Design System

Illustration

Branding

💫25% Increase in Net Booking Value (NBV)

Overview

In the rapidly evolving landscape of business travel, enterprises require a robust solution that not only automates the booking process but also helps in optimizing travel spend and streamlining financial operations.

Fluid aims to provide a comprehensive enterprise level travel management platform that meets these needs, while providing a seamless cross-platform experience, through automation, cost optimisation, financial compliance and extensive inventory

In the rapidly evolving landscape of business travel, enterprises require a robust solution that not only automates the booking process but also helps in optimizing travel spend and streamlining financial operations.

Fluid aims to provide a comprehensive enterprise level travel management platform that meets these needs, while providing a seamless cross-platform experience, through automation, cost optimisation, financial compliance and extensive inventory

My Role

Individual Contributor for Design

Team Members

Natarajan Ramachandran - PM
Arvind Chandrasekharan - APM
Venkatesh V - BE lead
Naresh Jaganathan - FE, SDE II
Yamini S - QA

Problem Statement

Business travelers couldn’t select seats & meals within our enterprise booking flow due to the offline process followed. This caused delays, manual customer support workload, lost revenue, and poor user experience across mobile & desktop. So the escalation began!

Business travelers couldn’t select seats & meals within our enterprise booking flow due to the offline process followed. This caused delays, manual customer support workload, lost revenue, and poor user experience across mobile & desktop. So the escalation began!

Takeaways!!

→ Lack of features putting pressure on sales

→ Limited ability to upsell & cross-sell

→ Offline process - time consuming & frustrating

→ Strain on customer service team

Constraints

→ Seat may get sold out if approval is delayed

→ If so, CX to reach out to confirm preference

Brainstorming

Ideation & USP

The solution was to create an efficient seat and meal selection flow, but our B2B platform faced unique challenges. So the team got together & joined the puzzle.

The solution was to create an efficient seat and meal selection flow, but our B2B platform faced unique challenges. So the team got together & joined the puzzle.

Solutions

& Final Designs

After multiple iterations and quick tests, this is what we came up with! Every passenger is mapped to their seats. A quick yet intuitive motion is incorporated to help users identify passenger mapping. Rates are displayed and routes/layovers are clearly marked. Users can now add seats/meals to trips, edit them with ease and book trip/send for approval.

Metrics

& Validations

After multiple iterations and quick tests, this is what we came up with!
After launching the new flow, tracked NBV over 8 weeks vs 8 weeks prior. Fluid saw an increase of 25% in NBV with the introduction of this feature with no negative impact on completion rate.

Scaling for Future.

Improvements

Selection is a tedious process if 2 layovers and multiple pax. Considering our major use case was 1 pax - 3 pax, scope cut was made.

💫💫We hope to scale to remembering preferences and automatically suggesting the seat/meal maps, thus making the system intelligent! ✨✨ Users can change this map if required from their employee profile.

Selection is a tedious process if 2 layovers and multiple pax. Considering our major use case was 1 pax - 3 pax, scope cut was made.

💫💫We hope to scale to remembering preferences and automatically suggesting the seat/meal maps, thus making the system intelligent! ✨✨ Users can change this map if required from their employee profile.

Wish to learn more?

Request to Connect

Words of Appreciation

Natarajan R

PM, Fluid by Pickyourtrail

I am working with Annet since the past 1.5 years and can vouch for her work, every single time. She is a mini product manager - she understands customer's pain points and comes up with solutions involving all use cases every single time. She augments this by her world class UI/UX/illustrations which elevates the entire product experience. I have seen her design boards wherein requirements are broken down from the …..Read more

Mohammed Basith

Senior Designer, Pickyourtrail

I had the pleasure of closely working with Annet at Pickyourtrail. She is a fast learner and isn’t afraid to challenge the status quo. Her artistic skills allow her to explore many of the latest UI techniques, and I genuinely admire her designs. She’s equally good at figuring out the best user experience and ensures that her designs reach production in pixel-perfect form.

Arvind Chandrasekharan

APM, Fluid by Pickyourtrail

I have had the pleasure of working with Annet on five projects, and I am consistently impressed by her detail-oriented and business-focused approach to design. She quickly grasps the use case and always prioritizes what’s best for the customer. Her timely feedback to developers and her insistence on design adherence at launch set a high standard for our product. Annet’s UX sense is exemplary ...Read more