SEGWISE.AI

Web App

Web App

Wise

Wise
Perf. marketing analytics coworker

Perf. marketing analytics coworker

Role : Lead Product Designer (0 -1 scale)

UX Design

UI Design

AI

Design System

Illustration

Branding

V2 In Production

Overview

Segwise started out as reports and dashboards. Just connect MMPs or Adnetworks and segwise does the rest. With AI tagging of creatives, users can use the reports to find out their best tags and then with the insights from the tags, create the next set of winning creatives.

Segwise started out as reports and dashboards. Just connect MMPs or Adnetworks and segwise does the rest. With AI tagging of creatives, users can use the reports to find out their best tags and then with the insights from the tags, create the next set of winning creatives.

My Role

Individual Contributor for Design
(Lead Designer)

Team Members

Mohamed Shayan - PM
Brijesh Bharadwaj - Co-founder
Shobhit Gupta - Co-founder
Kush Daga - Founding Eng.
Mihir Gupta - FE/BE

Problem Statement

The problem with reports is that it still meant a human had to spend their time on analysing the data. We needed to reduce this. Most users just wanted a daily brief on what they had to do for the day.

The problem with reports is that it still meant a human had to spend their time on analysing the data. We needed to reduce this. Most users just wanted a daily brief on what they had to do for the day.

Takeaways!!

→ Analysing reports - time consuming & frustrating

→ Clients want a coworker/assistant to do the heavy lifting

→ Fatigue/New Launch Insights need to be prominent

→ Creative generation needs to be implemented.

Brainstorming

Ideation of Key Insights

The solution was to create an intelligent coworker who analyses the tags, derives insights and tells the UA manager exactly what to create next; a checklist to complete for the day!

The solution was to create an intelligent coworker who analyses the tags, derives insights and tells the UA manager exactly what to create next; a checklist to complete for the day!

Solutions

& Iterations

The solution required strong discoverability and intelligent guidance that not only surfaced insights but also acted on them. I designed Wise, an AI-powered coworker for UA managers that proactively highlights critical daily insights, recommends next steps, and executes routine optimization tasks.
Users can ask follow-up questions, assign ad-hoc tasks, and generate creatives based on performance insights and optimal tagging, closing the loop between analytics and execution. Wise ultimately becomes the product’s command center, supporting onboarding, decision-making, and the end-to-end user journey.

The solution required strong discoverability and intelligent guidance that not only surfaced insights but also acted on them. I designed Wise, an AI-powered coworker for UA managers that proactively highlights critical daily insights, recommends next steps, and executes routine optimization tasks.

Users can ask follow-up questions, assign ad-hoc tasks, and generate creatives based on performance insights and optimal tagging, closing the loop between analytics and execution. Wise ultimately becomes the product’s command center, supporting onboarding, decision-making, and the end-to-end user journey.

Metrics

& Validations

This is the V1 iteration of the designs made. Few iterations were made to adapt to the constraints. This will not be disclosed until the agent is Live.

This is the V1 iteration of the designs made. Few iterations were made to adapt to the constraints. This will not be disclosed until the agent is Live.

Wish to learn more?

Request to Connect

Words of Appreciation

Brijesh Bharadwaj

Co-founder, Segwise.ai

Annet saw the journey at Segwise from 0 to something that people want.
She has great visual taste, and in the world of AI, that probably is worth a lot more than you think. She also managed to push her limits and show that she is receptive to feedback that helps her grow and ended up completing her journey from pushing pixels in Figma to committing Code :)

Mohamed Shayan

Product & Growth, Segwise.ai

I had the pleasure of working with Annet for close to a year, and she’s been one of the most reliable and dependable teammates I’ve worked with. As our only product designer, she wore multiple hats and took full ownership of every design challenge. Coming from outside the B2B and performance marketing space, she brought a fresh, non-conventional perspective & helped steer the product in the right direction.
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Rishi Raj Vuppalapati

Founders office, Segwise.ai

Annet is easily one of the most talented designers I’ve worked with. Super quick at coming up with unique designs, knows her tools inside out. She’s also really sincere, humble and just great to be around.

I genuinely think she’d be a solid addition to any design team!